A Campaign Powered by Identity
The “Be More Tank” campaign for GWM was designed to showcase strength, capability, and presence. The visuals were bold. The narrative carried weight. And the sound needed to match the vehicle’s personality: steady, confident, and unmistakably grounded.
Through MOK Music, in collaboration with Electric Sheep Music, we crafted an original composition that underscored the campaign’s sense of power without overwhelming the storytelling. The goal was simple. Support the visual identity. Enhance the emotional impact. Bring the Tank’s world to life.
Building the Sonic Foundation
The sound direction focused on building tension and release through rhythm and texture rather than sheer volume. We used deep, resonant tones that feel anchored and stable, paired with subtle movement that mirrors the grit and capability of the vehicle itself.
Rather than relying on clichés of “automotive power,” the composition stands on restraint and structure. Every layer has a purpose. Every sound feels connected to the brand’s identity.
We wanted the music to feel like the internal voice of the Tank — steady, grounded, self-assured. Nothing excessive. Nothing showy. Just presence.
Collaboration That Brings Out the Best
This project came to life through a close partnership with ESM. Each team brought their strength — creative direction, composition, production, and sound polish. Together, we shaped a sonic world that sits naturally inside the campaign without distracting from the visual story.
Our collaboration has always been built on trust and shared creative instinct. The “Be More Tank” campaign was no different. The process was fluid, thoughtful, and intentional.
Why This Project Matters to the House
Projects like this show the strength of the MOK HOUSE ecosystem. It demonstrates what happens when high-level brand campaigns are supported by music that is crafted with care and purpose.
For us, the GWM Tank campaign represents:
• meaningful collaboration across our creative partners
• sonic work built on depth instead of noise
• large-scale campaigns that still feel personal
• the ability to support brands with a strong narrative identity
This is the type of work that highlights not just what we do, but how we do it — with clarity, restraint, and a commitment to making the story feel whole.
A Campaign We’re Proud To Support
The “Be More Tank” project is a reminder of the power sound has in shaping the tone of a brand. The right composition becomes part of the story — felt more than noticed, but essential to the way the campaign lands.
We are proud to have contributed sound to a campaign that celebrates capability, character, and strength.
An indigenous-led creative partner, MOK HOUSE cultivates and develops each part of the House with a deep respect for identity, craft, and the artists behind them. Ensuring every expression of the House remains authentic, intentional, and enduring.
about the House
The Creative House Network exists because creativity thrives in connection. Inspiration grows when shared. We connect people, ideas, and stories across
Australia.
MOK HOUSE leads and manages creative work end-to-end.
We shape the vision, assemble the right talent, and oversee delivery across brand, campaign, sound, digital, and content. Ensuring every project is intentional, cohesive, and executed to the highest standard.
Drawing from our in-house creative leadership and extended House roster, we tailor each engagement to the needs of the brand, not a fixed set of services.
what we offer
We lead and manage creative delivery through the House and its extended network.
Operating as a creative partner and lead, guiding projects from early direction through to delivery.
We work closely with our clients to understand the intent of each brief, shape a clear creative vision, and assemble the right talent to bring it to life. Rather than relying on fixed teams or services, we build bespoke project structures; drawing from our in-house creative leadership and extended House roster as needed.
Our role is to manage the process, support collaboration, and hold the creative standard throughout, ensuring every outcome feels considered, cohesive, and aligned with the original vision.
how we work
We collaborate with leading creatives across disciplines. Assembling bespoke teams to bring each project to life.
Our work spans brand, film, sound, digital, and content. We work closely with the top creatives worldwide to bring each project to life, combining strategy, craft, and practical delivery to ensure every idea is seen through properly and executed to a high standard.
Check out our selected work, or browse some of our favourite projects below.
selected work
In collaboration with Celeste Barber and Woolworths, MOK Music delivered a fully original hero track to support the launch of Booie Beauty—a campaign that leaned unapologetically into humour, performance, and personality.
We support the growing global movement to delay personal phones and social media until adolescence, allowing children time to develop identity, resilience, and creativity without constant digital feedback loops.
We welcome collaborations with artists, creators, and forward-thinking partners who resonate with our vision. Whether you’re seeking creative alliance, representation within the House, or a place to bring an idea to life, we invite you to join us in building meaningful, art-led work together.
