Some projects ask music to follow the picture.
This one asked the picture to follow the music.
In collaboration with Celeste Barber and Woolworths, MOK Music delivered a fully original hero track to support the launch of Booie Beauty—a campaign that leaned unapologetically into humour, performance, and personality.
Working alongside music production agency Electric Sheep Music (ESM), who partnered directly with the client, MOK Music was engaged for end-to-end composition and production. From the first note to final delivery, the brief was clear: this track needed to be bold, playful, and unmistakably confident—just like the brand it was launching.
A Cabaret Spirit with a Modern Pulse
The creative direction called for something unexpected.
A cabaret-inspired sound, threaded with jazz sensibilities. Playful but polished. Expressive without tipping into parody.
Rather than treating the music as a layer to be added later, the decision was made to flip the process entirely. The track was composed and delivered before the commercial was shot. This meant choreography, movement, and performance could be built directly from the rhythm and energy of the music itself.
For Celeste Barber, the result was freedom. The ability to move in time with the track from the outset gave the performance an immediacy and confidence that can’t be retrofitted in post. The music didn’t just support the visuals—it led them.
Respecting the Brand, Expanding the World
Alongside the hero composition, MOK Music was also tasked with adapting the iconic Woolworths sonic sting. The challenge was subtle but significant: reshape a well-known brand cue so it sat naturally within a cabaret jazz world, while remaining instantly recognisable.
The result was a seamless blend—familiar, but refreshed. A sonic bridge between Woolworths’ established identity and the playful, theatrical tone of Booie Beauty.
Produced by Harry Sayers, the project demanded both creative sensitivity and technical precision. Every detail mattered. Tempo, instrumentation, tone, timing. It was a balancing act between brand integrity and creative risk—and one that paid off.
Why This Project Matters
This collaboration is a reflection of what MOK Music values most.
Trust. Play. Craft. And the belief that sound can shape the entire creative process when it’s given room to lead.
Working with a brand as established as Woolworths, alongside a cultural force like Celeste Barber, required confidence in the work and respect for the moment. It’s a project that celebrates collaboration across disciplines—and one we’re incredibly proud to have been part of.
Sometimes the best way forward is to let the music go first.
An indigenous-led creative partner, MOK HOUSE cultivates and develops each part of the House with a deep respect for identity, craft, and the artists behind them. Ensuring every expression of the House remains authentic, intentional, and enduring.
about the House
The Creative House Network exists because creativity thrives in connection. Inspiration grows when shared. We connect people, ideas, and stories across
Australia.
MOK HOUSE leads and manages creative work end-to-end.
We shape the vision, assemble the right talent, and oversee delivery across brand, campaign, sound, digital, and content. Ensuring every project is intentional, cohesive, and executed to the highest standard.
Drawing from our in-house creative leadership and extended House roster, we tailor each engagement to the needs of the brand, not a fixed set of services.
what we offer
We lead and manage creative delivery through the House and its extended network.
Operating as a creative partner and lead, guiding projects from early direction through to delivery.
We work closely with our clients to understand the intent of each brief, shape a clear creative vision, and assemble the right talent to bring it to life. Rather than relying on fixed teams or services, we build bespoke project structures; drawing from our in-house creative leadership and extended House roster as needed.
Our role is to manage the process, support collaboration, and hold the creative standard throughout, ensuring every outcome feels considered, cohesive, and aligned with the original vision.
how we work
We collaborate with leading creatives across disciplines. Assembling bespoke teams to bring each project to life.
Our work spans brand, film, sound, digital, and content. We work closely with the top creatives worldwide to bring each project to life, combining strategy, craft, and practical delivery to ensure every idea is seen through properly and executed to a high standard.
Check out our selected work, or browse some of our favourite projects below.
selected work
In collaboration with Celeste Barber and Woolworths, MOK Music delivered a fully original hero track to support the launch of Booie Beauty—a campaign that leaned unapologetically into humour, performance, and personality.
We support the growing global movement to delay personal phones and social media until adolescence, allowing children time to develop identity, resilience, and creativity without constant digital feedback loops.
We welcome collaborations with artists, creators, and forward-thinking partners who resonate with our vision. Whether you’re seeking creative alliance, representation within the House, or a place to bring an idea to life, we invite you to join us in building meaningful, art-led work together.
