A Campaign Powered by Identity
The “Be More Tank” campaign for GWM was designed to showcase strength, capability, and presence. The visuals were bold. The narrative carried weight. And the sound needed to match the vehicle’s personality: steady, confident, and unmistakably grounded.
Through MOK Music, in collaboration with Electric Sheep Music, we crafted an original composition that underscored the campaign’s sense of power without overwhelming the storytelling. The goal was simple. Support the visual identity. Enhance the emotional impact. Bring the Tank’s world to life.
Building the Sonic Foundation
The sound direction focused on building tension and release through rhythm and texture rather than sheer volume. We used deep, resonant tones that feel anchored and stable, paired with subtle movement that mirrors the grit and capability of the vehicle itself.
Rather than relying on clichés of “automotive power,” the composition stands on restraint and structure. Every layer has a purpose. Every sound feels connected to the brand’s identity.
We wanted the music to feel like the internal voice of the Tank — steady, grounded, self-assured. Nothing excessive. Nothing showy. Just presence.
Collaboration That Brings Out the Best
This project came to life through a close partnership with ESM. Each team brought their strength — creative direction, composition, production, and sound polish. Together, we shaped a sonic world that sits naturally inside the campaign without distracting from the visual story.
Our collaboration has always been built on trust and shared creative instinct. The “Be More Tank” campaign was no different. The process was fluid, thoughtful, and intentional.
Why This Project Matters to the House
Projects like this show the strength of the MOK HOUSE ecosystem. It demonstrates what happens when high-level brand campaigns are supported by music that is crafted with care and purpose.
For us, the GWM Tank campaign represents:
• meaningful collaboration across our creative partners
• sonic work built on depth instead of noise
• large-scale campaigns that still feel personal
• the ability to support brands with a strong narrative identity
This is the type of work that highlights not just what we do, but how we do it — with clarity, restraint, and a commitment to making the story feel whole.
A Campaign We’re Proud To Support
The “Be More Tank” project is a reminder of the power sound has in shaping the tone of a brand. The right composition becomes part of the story — felt more than noticed, but essential to the way the campaign lands.
We are proud to have contributed sound to a campaign that celebrates capability, character, and strength.
