Starting With a Clear Goal
Phoenix Athlete Performance approached MOK HOUSE with a direct challenge. Their cost per click was too high, their ads were not converting efficiently, and they needed a team who could bring both creative insight and strategic paid performance. The goal was simple. Lower the CPC and create a system that could hold strong over time.
Understanding the Audience
Before making changes, we analysed Phoenix’s full digital landscape. Who was clicking. Who was not. How the creative spoke to real athletes. What messaging resonated. What placements were underperforming. Every small detail helped us shape a clearer, more effective direction.
Creative Meets Strategy
Our approach was built on pairing compelling creative with smart media decisions. We refined the hooks, clarified the value proposition, tightened messaging, and produced visuals tailored to athlete behaviour in each sport. We then aligned this with optimised campaign structure, strategic location rollout, and data-led budget pacing.
The Result
Within weeks, CPC dropped by over 300 percent. What made this project significant was not the spike, but the consistency that followed. For six months and counting, Phoenix’s CPC has remained well below the industry standard. Sessions increased. Leads strengthened. The brand experience improved across every touchpoint.
A System That Works
This was not a one-off improvement. It became a system. Weekly creative refreshes, transparent reporting, and athlete-specific content kept performance steady while allowing Phoenix to scale into new locations with confidence. The work grew with the business instead of fighting against it.
Why It Matters
Lower CPC is not just a metric. It means more opportunity for Phoenix. More athletes reached. More families supported. More pathways created. For us, it is proof that thoughtful creative paired with intentional strategy can outperform the industry — and stay there.
An indigenous-led creative partner, MOK HOUSE cultivates and develops each part of the House with a deep respect for identity, craft, and the artists behind them. Ensuring every expression of the House remains authentic, intentional, and enduring.
about the House
The Creative House Network exists because creativity thrives in connection. Inspiration grows when shared. We connect people, ideas, and stories across
Australia.
MOK HOUSE leads and manages creative work end-to-end.
We shape the vision, assemble the right talent, and oversee delivery across brand, campaign, sound, digital, and content. Ensuring every project is intentional, cohesive, and executed to the highest standard.
Drawing from our in-house creative leadership and extended House roster, we tailor each engagement to the needs of the brand, not a fixed set of services.
what we offer
We lead and manage creative delivery through the House and its extended network.
Operating as a creative partner and lead, guiding projects from early direction through to delivery.
We work closely with our clients to understand the intent of each brief, shape a clear creative vision, and assemble the right talent to bring it to life. Rather than relying on fixed teams or services, we build bespoke project structures; drawing from our in-house creative leadership and extended House roster as needed.
Our role is to manage the process, support collaboration, and hold the creative standard throughout, ensuring every outcome feels considered, cohesive, and aligned with the original vision.
how we work
We collaborate with leading creatives across disciplines. Assembling bespoke teams to bring each project to life.
Our work spans brand, film, sound, digital, and content. We work closely with the top creatives worldwide to bring each project to life, combining strategy, craft, and practical delivery to ensure every idea is seen through properly and executed to a high standard.
Check out our selected work, or browse some of our favourite projects below.
selected work
In collaboration with Celeste Barber and Woolworths, MOK Music delivered a fully original hero track to support the launch of Booie Beauty—a campaign that leaned unapologetically into humour, performance, and personality.
We support the growing global movement to delay personal phones and social media until adolescence, allowing children time to develop identity, resilience, and creativity without constant digital feedback loops.
We welcome collaborations with artists, creators, and forward-thinking partners who resonate with our vision. Whether you’re seeking creative alliance, representation within the House, or a place to bring an idea to life, we invite you to join us in building meaningful, art-led work together.
